Callen Neasmith
Digital &
Graphic Designer
  • Selected Projects
  • Love Project
  • Bedford Pizzeria
  • Sunny Press: Issue 01
  • Book Runner Melbourne
  • Update.Design Education
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Visual Identity
Bedford Pizzeria
The Gist of It
Print, Web, Digital
2021
Client: Bedford-Boys
External Links
Bedford Pizzeria is a North Melbourne Pizzeria with an affinity for good food and mateship - churning out Pizza from a grungy, secluded laneway. Bedford seeks to target a younger demographic of adults who are likely to engage with the Pizzeria not only for its good food but the complimentary banter and charming nature of the restaurant.
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Visual Identity
Love Project
The Gist of It
Digital, Social, Print.
2021
Client: Love Project AU
A Naarm-Based music and arts initative creating welcoming, surreal spaces celebrating music and community. Love Project wishes to share its passion for music through beautiful events and sharing performances of local and international talent. Love Project branding encaptulates a moment of serenity, encouraging its community to take a step back from the hustle and bustle of the everyday and to be present in a single moment. The graphic system implemented is versatile, reductive yet recognisable to represent the bespoke, understated nature of the brand.
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Branding and Publication
Sunny Press: Issue 01
The Gist of It
Digital, Print
2021
Collaboration with Paddy Julian
Sunny Press is a joint collaboration born from lockdown reflecting on changing relationships with nature throughout a period of isolation. The small press hosts a mixture of words and art from friends and family - hoping to encourage contributors to 'look on the bright side of life'.

Sunny takes on a sophisticated yet playful editorial design style, breaking conventional type boundaries through experimenting with engaging layouts. Sunny's pieces can often feel confronting but aim to give readers a new lease of life as we begin to enter a new COVID-Normal.
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Website
Book Runner Melbourne
The Gist of It
Website
2021-2022
Studio: Studio TunTun
External Links
(Coming Soon)
Book Runner is a Melbourne based second hand book retailer. A design style that utilises a sophisticated, modular structure to its site with compliments from retro style illustrations and colour pops. Book Runner’s design and tone of voice encompasses reliability in its service, approachability in nature and a dedicated champion for discovering renewed treasures for local bookworms.
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Visual Identity
Update.Design Education
The Gist of It
Print, Digital.
2020
Studio: Studio TunTun
External Links
Inviting guests to critically analyse education systems with an interactive exhibition, the program encourages individuals to question the status quo and to be active in shaping the future of their own and their students educations.

The exhibition is underpinned by a modular brand identity, embodying disruption, innovation and eccentricity. The visual toolkit of symbols abstractly represents potential new educational pathway through the journey of introductory, foundational, disciplinary practice and finally, specialisation’ in their chosen field.
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  • Recently working with
  • Studio Mass, Love + Money, Studio TunTun, Salumi Studio
  • Current WIP
  • New Site 🤫
  • Location
  • Guitar Repairs, South Yarra
  • Time
  • Learning
  • Blender