Callen Neasmith
Digital &
Graphic Designer
  • Selected Projects
  • Love Project
  • Bedford Pizzeria
  • Sunny Press: Issue 01
  • Ban the Bomb
  • Final Hope Medical
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Visual Identity
Bedford Pizzeria
The Gist of It
Print, Web, Digital
2021
Client: Bedford-Boys
External Links
Bedford Pizzeria is a North Melbourne Pizzeria with an affinity for good food and mateship - churning out Pizza from a grungy, secluded laneway. Bedford seeks to target a younger demographic of adults who are likely to engage with the Pizzeria not only for its good food but the complimentary banter and charming nature of the restaurant.
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Visual Identity
Love Project
The Gist of It
Digital, Social, Print.
2021
Client: Love Project AU
A Naarm-Based music and arts initative creating welcoming, surreal spaces celebrating music and community. Love Project wishes to share its passion for music through beautiful events and sharing performances of local and international talent. Love Project branding encaptulates a moment of serenity, encouraging its community to take a step back from the hustle and bustle of the everyday and to be present in a single moment. The graphic system implemented is versatile, reductive yet recognisable to represent the bespoke, understated nature of the brand.
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Branding and Publication
Sunny Press: Issue 01
The Gist of It
Digital, Print
2021
Collaboration with Paddy Julian
Sunny Press is a joint collaboration born from lockdown reflecting on changing relationships with nature throughout a period of isolation. The small press hosts a mixture of words and art from friends and family - hoping to encourage contributors to 'look on the bright side of life'.

Sunny takes on a sophisticated yet playful editorial design style, breaking conventional type boundaries through experimenting with engaging layouts. Sunny's pieces can often feel confronting but aim to give readers a new lease of life as we begin to enter a new COVID-Normal.
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Visual Identity
Ban the Bomb
The Gist of It
Print, Publication, Motion.
2020
Lecturer: Alex Margetic
External Links
A revitalised campaign from the 1960s utlilising a modern and brutalist approach to drive awareness to the global issue. Contrary to the original campaign which presented itself in a more light-hearted and friendly manner, 'Ban the Bomb' adapts a bold, confronting design style to evoke fear from the audience.
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Visual Identity
Final Hope Medical
The Gist of It
Print, Publication, Motion.
2020
Lecturer: Cameron Rose
External Links
‘Final Hope Medical’ is a conceptual pharmaceutical company responsible for distributing vaccines in a pandemic. A bold, brutalist graphic style captures the attention of young adults who may be reluctant to get vaccinated. Inspired by Graphic Artist Patrick Thomas, the use of abstract symbolism within his works such 'Automation' convey messages in a memorable and unique manner. Despite no direct correlation, the range and consistent graphic style is enduring and engaging.
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  • Recently working with
  • Love + Money
  • Studio TunTun
  • Current WIP
  • Obtaining a British Passport
  • Location
  • ChapMansion,
    North Melbourne
  • Time
  • Watching
  • Billions -
    Season 3